Have a small business website targeting Australian audiences? Then it better be highly optimized for the coming year. If you have hired a digital marketing agency, then you only have to review what the company has done. The marketing landscape is always changing because of technological advances. The sector saw some significant changes earlier this year with algorithm changes for example. Consumer habits are also always changing, so your brand and its website should keep up. Here are several tips for the best ways to optimise your small business website to drive traffic in the coming year:
Make It Speedy as Possible
Site speed remains one of the key factors that drive traffic. Site speed is even more important to mobile versions of websites. If your site takes more than 3 seconds to load on a phone screen, then Google will automatically remove your site listing from mobile search results. Customers have plenty of websites online to search for what they seek. If your website cannot deliver in a speedy manner, then your site will lost visitors. Therefore, in 2018, one of the best ways to optimise websites is to make the loading time as minimal as possible.
Consider Optimizing Site for New Search Technologies
The days when people types search queries into browsers, with misspellings and all, could be long gone in the near future. More and more gadgets and applications are allowing voice search. Smartphone users in particular are likely to use a voice-powered search assistant like Siri or Alexa to perform online searches. Plus, new gadgets, like Google Home, only allows voice search. Voice search is already on the rise among all age groups. In 2018, the numbers will most likely rise even more. Therefore, it’s time to start thinking about optimising web content for voice search results. It’s an art form on its own, related to regular web optimisation but with its own intricate rules. Contact a reputed local SEO Melbourne agency to inquire about how to optimise with voice search in mind.
Invest in Video Content
Market surveys suggest that as many as 80 percent of consumers today watch videos on mobile devices, not just for entertainment, but also to help them make purchase decisions. Video reviews, online infomercials, and “unboxing” videos are increasingly become popular. Video is predicted to be the most popular form of content in the coming year. Therefore, add videos to your website, social media, and mobile applications to remain competitive. Video content can be optimised to drive user engagement, traffic and sales as well.
Responsiveness is as Important as Ever
One of the best ways to optimise web pages is to make them responsible to be viewable on an array of personal gadgets. Consumers are now using smartphones, smartwatches, gaming consoles, and many different types of personal devices to access online content. Therefore, don’t forget to optimise all digital content by ensuring responsiveness.
Last but not least, make sure your website is highly visually pleasing. Internet users are most likely to browse websites that catch their attention. While the overall design should be very aesthetically attractive, don’t forget to keep the design simple as well. Over-the-top designs may slow down websites and confuse users, who may abandon the website in favour of something well organized. Use these tips to ensure high traffic numbers for your business website in the coming year.